Who
At Inside Edge Advisory, we are trusted advisors to boards, executive teams, and investors who need to navigate complexity, drive transformation, and unlock lasting impact. We bring decades of experience in organisation design, leadership alignment, and cultural change combined with deep expertise in the hidden dynamics that make-or-break performance.
Our work is grounded in a simple belief: transformation succeeds not just through structures and strategies, but by shifting the patterns of behaviour that sit beneath them.
The Founders
Dr. Ajit Menon brings over two decades of experience advising boards and executive teams through complex transformations. Formerly Head of People & Organisation (Chief People Officer) at Investec plc, he has also held senior roles at KPMG and founded a successful consulting practice. Ajit teaches on postgraduate programmes at the London School of Economics, University College London, and the Tavistock & Portman NHS Foundation Trust, and was recently appointed Pro-Chancellor of the University of Essex. He is widely published including co-author of What Lies Beneath: How Organisations Really Work (Phoenix, 2021) and is recognised for his ability to combine psychological insight with commercial impact.
Jack Pijl has more than 20 years’ experience in organisation development and executive coaching. He has worked with global boards and leadership teams to align strategy, and accelerate performance, while coaching senior leaders through critical transitions. His expertise bridges cultural change, and leadership development. Jack’s hallmark is his ability to create clarity in complex environments and to guide leaders with rigour, empathy, and foresight. He is an experienced psychotherapist and brings this deep expertise to organisational contexts.
Together, we founded Inside Edge Advisory to bring strategic edge and psychological depth to organisations navigating growth, disruption, and reinvention.
Our friends and associates
We work with a trusted network of senior professionals who bring decades of lived experience across industries and geographies. Each combines consulting rigour with deep psychological insight. They extend our capacity to deliver at scale, while ensuring every engagement retains the tailored, high-impact approach Inside Edge is known for.
Dr. Lucrecia Grandolini
Lucrecia is an organisational psychologist with over 15 years’ global experience at the intersection of leadership, transformation and human wellbeing. She has held senior roles in financial services and consulting, most recently as Global Head of Learning at Investec, where she led capability-building across AI, ESG, business skills and leadership worldwide. Her research and publications explore emotional self-regulation, relational leadership and thriving under uncertainty, and she is a regular speaker at leading business schools and international forums. She brings warmth and rigour to her work, helping leaders and teams reframe leadership as a deeply human, relational and transformational practice.
Karen Stefanyszyn
Karen is a leadership consultant, coach and facilitator recognised for creating transformative spaces where leaders access depth, courage and clarity. She has designed and led global leadership, talent and cultural change programmes across sectors from financial services to humanitarian aid. She works at pivotal moments of transition or when strategy demands a cultural reset. Her systemic approach integrates cognitive, emotional and somatic insight, enabling long-term excellence in conditions of uncertainty. Karen’s work is participative, stretching and profound: the kind of held space where raw honesty fuels growth.
Dr. Veronica Azua
Veronica is an executive coach and organisational psychologist who helps senior leaders navigate transition with clarity and confidence. She began her career as a psychotherapist in Argentina before moving into leadership development at London Business School, and later designing and delivering partner-level programmes at KPMG. Her global experience spans Deloitte and Burberry, where she led leadership development across Europe and Asia. Her doctoral research explores self-criticism and the Impostor Phenomenon, themes she frequently encounters in coaching, and she has published and spoken widely on authentic confidence in leadership. Veronica blends psychological depth with commercial pragmatism, enabling leaders to move past self-doubt and step fully into their impact.
Smita Naidu
Smita is an executive coach and organisation development consultant with over two decades of global experience across banking, FMCG, consulting and start-ups. She is known for combining psychological insight with business pragmatism to accelerate the development of leaders and teams. Her coaching focuses on critical transitions: stepping into C-suite roles, integrating top teams, navigating succession or shaping post-M&A cultures. She is especially passionate about supporting women leaders, entrepreneurs and high-potential talent. Smita’s style blends curiosity and compassion with tough challenge, enabling clients to uncover assumptions, sharpen intent and play a bigger game with confidence.
Vivian Leinster
Vivian is a seasoned C-suite adviser who helps boards and executive teams align business strategy with culture to unlock step-change results. With over 30 years’ experience across HR, change and transformation, she is known for cutting through organisational complexity and surfacing the hidden assumptions that shape behaviour. She has led global culture transformations from case-for-change to embedding culture champions, coaching leaders to find authentic styles that inspire confidence and deliver outcomes. Her track record spans listed, private and PE-backed firms across telecoms, technology, infrastructure, insurance, healthcare and professional services. Based in London, Vivian combines psychological acuity with commercial edge, honed through senior roles in the UK and Australia.
Will Daniel-Braham
Will is a coach, psychotherapist and leadership developer who bridges psychology and performance. His experience ranges from C-suite coaching at global fashion and finance firms to leadership programmes for graduates and emerging talent. A certified Transactional Analyst, Will also trains and supervises practitioners and serves as Vice Chair and EDI lead at the UK Council for Psychotherapy, shaping national policy and practice. Known for his direct yet supportive style, Will challenges leaders to face blind spots, navigate difference and lead inclusively in complex, pressurised systems.
Our Partner Firms
We believe the best results come from collaboration with firms who share our values and complement our expertise. That’s why we partner with two trusted organisations who bring distinctive capabilities to our clients. Together, we combine strategic edge with immersive learning and pragmatic HR solutions offering an integrated approach that drives real, lasting change.
Attain Learning
Inside Edge partners with Attain Learning to deliver high-impact digital and immersive learning experiences that stick. Attain are experts in creating cutting-edge simulations, interactive programmes and digital journeys that bring leadership and organisational challenges to life. Together, we combine psychological depth with world-class digital design enabling leaders to learn not just in theory, but in action, through experiences that provoke, challenge and transform.
52
Inside Edge partners with 52 to bring sharp, pragmatic HR expertise into ambitious organisations. With deep expertise and experience at board level, 52 specialises in fractional HR leadership, organisational design, and the re-framing of HR as a true commercial partner. They have worked across sectors and geographies to align people strategy with growth, investment, and transformation enabling people to do their best. Together, we combine psychological depth with commercial HR know-how, helping clients build cultures, leadership and people practices that accelerate performance and deliver lasting results.